We are a boutique firm offering marketing and consulting services to start-ups and mid-sized businesses for the wines and spirits industry
about us
From audience understanding, to building an engaging, relevant, meaningful brand that will resonate with potential target markets. We map trends that help establish market opportunities.
We can guide our clients through every step, from planning to production, from creating bespoke business plans and strategy roadmaps to go-to market solutions and price modelling.
We provide recommendations on trade activations and participation. We work with influencers and tune brands. We can project manage your digital engagement strategy, social media campaigns and POS presence.
We are experienced in navigating back office setup, including distribution, sales guidance and industry/trade introductions. We assist with third-party service providers & export teams on compliance and operational matters.
“Mel is pragmatic, well connected, deeply engaged and a pleasure to work with. Her instincts are impeccable and the scope of her knowledge has allowed us to steer a linear course to building and expanding our business and brand to which we will be eternally grateful.”
Wayne and Renee Jordan, Drunken Fruit LLC
“Frequently I am complimented on the quality of my brands trade show POS that Melanie Gbowu designed, sourced and executed. My brand has also benefited from her introductions to industry leading professionals. I am glad to know Melanie and grateful for the value she has brought to Marauda Rum.”
Robert Elliot, Owner of Marauda Rum
“Melanie and her team guided us through the vagaries of the three-tiered system and the US market. She took a personal interest in the challenges we faced communicating our values to the American market at a time when nobody knew what Mezcal was. Melanie's creativity, and versatility, helped get us where we needed to go.”
Jonathan Barbieri co-founder Mezcal Pierde Almas
“When we embarked on preparing our entry to the US we needed help given the complex nature of the market and the regulatory requirements.”
bertill davidson, chapters of amperand