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'When we embarked on preparing our entry to the US we needed help given the complex nature of the market and the regulatory requirements. Melanie was instrumental and held our hand from the outset- helping us navigate the administrative process and the setting up of the US back-office needed due to our chosen route to market. Once we are through this stage the intention is to use Melanie’s experience and skills to prepare our marketing plans, including e-commerce and brand representation.'
'Frequently I am complimented on the quality of my brands trade show POS that Melanie Gbowu designed, sourced and executed. My brand has also benefited from her introductions to industry leading professionals. I am glad to know Melanie and grateful for the value she has brought to Marauda Rum.'
'As a small independent company, working to establish a global brand in the competitive world of 'finest spirits' it’s essential to work with skilled professional people. But more than that, they need to be creative, able to see possibilities and seize opportunities. In our work with Melanie, this has surely been the case. Her commitment to Chapters of Ampersand has led to a number of highly successful brand building ideas and activities. The visual presentation, for example, at WSWA helped gain fantastic attention and awareness as well as her relationship building prowess resulted in getting our brand into the limelight. In short, my associate and I recommend Melanie highly and will seek her skills, support and ideas in the future, for sure.'
CHAPTERS OF AMPERSAND
Bertil Davidsson & Johan Belin
'I was one of Melanie’s liquor suppliers for several years. I collaborated with her to showcase my product at expos and conventions with international attendance. Melanie made sure that my product was showcased to not only numerous existing and potential customers, but the right ones. Melanie’s ability to foster meaningful relationships is unparalleled. Furthermore, we live on opposite sides of the globe and even so, she was diligent about timely communication. My family and I always knew our business was being cared for, and therefore we were cared for. She’s one in a million!'
Director of Sales
'Melanie is a visionary. Her innovative approach was instrumental to the development of marketing strategies for new brands entering the US market. Her ability to wear many hats at one time was crucial to her many successes. Melanie was involved in national, as well as international trade shows. She came up with a concept for an extraordinary pavilion to showcase new, entrance level brands at the major US trade events. Her ability to deal with a crisis and come up with new ways to achieve results were always an inspiration. Her driven work ethic and ability to be creative under pressure left a lasting impression on me.'
MEZCAL PIEDRE ALMAS